Chevrolet just dropped a new teaser for the next all-electric Chevrolet Equinox EV crossover/SUV, which will begin customer deliveries in 2024. The simulated photos show a blue electric crossover (as opposed to the red and silver ones presented in January), with an unusual two-tone feature – a white top and mirrors. This leads me to think Chevy will be making a two-tone color option available.
However what really caught my attention was the cheesy copy on the tweet from Chevrolet below.
That copy might be suitable for a Game Of Thrones monologue but definitely not to describe a Chevy. At some point, OEMs (and their ad agencies) need to realize that EVs represent a paradigm shift in transportation and thus require a similar paradigm shift in its marketing boring marketing of the past.
Here’s a better copy:
If you thought the past 100 years was the best we could do, think again. Here’s to the next 100 years, starting with the all new electrified #ChevyEquinox #NoGas. Are you ready?
You can have that one for free Chevrolet 👍.
The teaser invites everyone to go to the Chevrolet website and sign up for updates on the Equinox EV and other forthcoming models (Silverado EV, Blazer EV and “Future EV”). Im guessing like with the Cadillac Lyriq, these people will also be counted as “hand raisers” as opposed to paying reservation holders.
According to the video, the 2024 Chevrolet Equinox EV will go on sale in the fall of 2023, but only in the higher-end “RS” form. The lower-end “LT” version’s availability will be disclosed at a later date. So much intrigue.
An earlier announcement in January said that the entry-level version will have a projected MSRP of roughly $30,000; however, we are not so sure about the pricing anymore, because we all know what is going on with EV prices.
The Equinox EV, like previous GM EVs, is built on GM’s Ultium platform and should have no trouble reaching 300 miles (483 km) of range. The initial batch of photos revealed 235 miles (378 km) of range at around 3/4 charge in the sensor cluster.
Chevrolet will release the Silverado EV pickup truck and the previously teased Chevrolet Blazer EV before the Chevrolet Equinox EV. These three cars represent the brand’s electrification spearhead, while Cadillac begins with the Lyriq and GMC has already debuted the GMC Hummer EV Pickup.