If you are eagerly anticipating the release of the Tesla Cybertruck, you may be wondering just how Tesla was able to market the Cybertruck to make this long-awaited truck the object of everyone’s desires. The announcement of the Tesla Cybertruck was actually an interesting marketing phenomenon.
Let’s jump right in and discuss how Tesla marketed the Cybertruck to make everyone want to pre-order the new revolutionary electric pickup truck.
The 2019 announcement of the Tesla Cybertruck will forever be remembered as one of the most iconic automobile releases in the history of car manufacturing. In fact, this announcement from the popular brand Tesla, was talked about so much that it resulted in over 1 million pre-orders for the Tesla Cybertruck. A news coverage reposting of the 2019 announcement has over 9 million views on YouTube. However, while iconic, this announcement did not go off without a hitch.
What Went Wrong?
The Tesla Cybertruck announcement is uniquely known for what went wrong almost as much as what went right about it. The announcement shocked the internet with a high visibility snafu that is still discussed to this day!
When discussing the so-called bulletproof capabilities of the glass on the Tesla Cybertruck, a demonstration occurred. A steel ball was thrown at the driver’s side window and was supposed to bounce right off of the window with no damage. Instead, it shattered.
Insistent that the windows would reflect the ball, a second attempt was made…and similarly failed.
Tesla could afford to make this mistake, though! As a reputable brand, Elon Musk’s promise that they would fix the windows in production was trusted by the public. This made this snafu actually able to help boost the announcement even more so that more people could see it!
What Went Right?
Well, everything. The idea was incredible, the popularity of the CEO and announcer Elon Musk made the announcement fun, and the bad aspects of the announcement even turned toward Tesla’s favor. To put it simply, this announcement was a riotous success!
In fact, that’s why we’re all still thinking about it and anxiously awaiting the Cybertruck’s release. While you’re waiting visit www.cyberbackpack.com to purchase the backpack that is inspired by the Tesla Cybertruck!