With all the buzz around Tesla, one can easily forget the early days of this car maker and how far the company has come. In fact, the impact that it has made on the EV industry is tremendous. All the commentaries with respect to the Tesla models seem to based only on Tesla’s stakes and every tweet put out by Elon Musk with regards to the cost, interior, as well as, options on every Tesla is the are munched on by lurking fans and critics as well.
However when we take a look at how the EV industry has been changed by Tesla and how our shopping habits for automobiles have been altered, you start to see the impact of Tesla beyond it’s cool vehicles.
In October 2015, Tesla made its debut autopilot release and drivers were told to be careful. This happened to be the first time where the technology of this kind would be available in a commercial car. The call for drivers to be careful was really timely as there were soon viral videos of drivers acting like the vehicle was entirely autonomous, and the results were frightening. These videos served in a way to get the industry on its heels with regards to the future direction of automaking.
Although the car wasn’t fully autonomous, it’s key Autopilot future was Autosteer which ensured that the car stayed in its own lane as soon as you got it on the road with the ability to manage the speed and distance between itself and the car directly in front by itself.
Then came the model 3 which began to raise questions about the future of Autopilot. Tesla parted ways with Mobileye, which is a car vision startup and cut out its own path to getting cars automated. From that time, every model released by Tesla was to be fitted with the tech needed to ensure that they could be fully driverless.
With all these strides made by Tesla, the experts have forecasted that by 2020, most vehicles will be hands-free with the proliferation of autonomous, as well as, semi-autonomous vehicles on our roads. Whatever happens, remember that Tesla was there before others.
When you consider how virtually every other electric car looks, they have an appearance that’s sort of generic. Well, this is not too cool. Most of these cars are hatchbacks which have a very ugly look that is accented with an odd design. Then, when you take a look at Tesla’s Model S, as well as, the Model X which has an element of surprise, it is no wonder that the Tesla model 3 is seen to be the ugliest car produced by Tesla yet. However, this is no way has hindered the millions of people from taking interest ad actually purchasing a Model 3, making it the best selling Tesla model so far.
EV’s are still in the early stages even if the media seems to provide lots of coverage on them. This market is still in its infancy. All over the world, electric cars have recorded sales which make up just about 1% of all of the cars which sell every year. In fact, a lot of people have admitted to not really knowing significantly more about electric vehicles or how they function. This goes to further buttress the concerns which have been raised with regards to things like the range anxiety, as well as, the availability of charging stations.
Electrification is the future
Just like we saw how autopilot made the big names in car manufacturing to consider the development of semiautonomous systems, Elon, also made an influential step towards a commitment to ensure that the masses were provided with electrification. When you consider the Model S, as well as the Model X, these releases had so much success, and with the stock valuation of Tesla climbing to over $50 billion, this proved to be a signal that, once again, Tesla was dictating the direction in which the industry was headed. In fact, Musk himself lead the movement for the embrace of electrification.
Electric vehicles made by Tesla are very cool and desirable
The truth remains that talk about electrification with all the buzz going around wouldn’t have been possible if the likes of Ford had entered the market first. We give it to Tesla because they made electric vehicles to become very cool and desirable. They literally transformed cars into rolling tablets which sparked up comparisons of Tesla to another manufacturer of a very popular consumer product (Apple) to the point that people have to always queue up before the release of Tesla vehicles.
If you get into the interior of a Tesla and take a look, you’ll really get to see why it is compared to Apple. Other car makers do not have the boldness and temerity to risk it by replacing everything that you find on the center cluster just as Tesla has done by using a touchscreen tablet. The problem with these legacy carmakers is that they have many years of history to bother with. However, Tesla in itself was birthed during a period when there was a foundation for this kind of technology in cars and not when the technology had already begun to evolve.
Now, this is where Tesla stamps itself as a leader in the game. Its cars have the ability for it’s software to be updated over the air (OTA), and this is likely the catalyst that will make others in the car industry very vulnerable with respect to obsolescence. Ever since the Model S was launched, it is still surprising how you will find very few cars that have the ability to deliver over-the-air firmware updates.
What does the future hold?
With the way Tesla has defined the electric vehicle industry, it is easy to see that Tesla’s forward-thinking strategies will always place it ahead of the pack. Before the birth of Tesla, there was really only a handful of startups taking steps towards coming up with automotive technology. But since the emergence of Tesla into the game, every few months, we get to hear of new “Tesla killers” trying to take the crown from Musk. They have yet to do so.